“Breaking Brand” is a signature intra-business case competition of IBA-JU BC that brings together the vibrancy of creativity and strategic thinking. Tailored for the aspiring juniors of IBA-JU, this event invites teams of 3-4 members to collaborate, guided by the proficient seniors, in a spirited quest for solutions.
For juniors without prior business competition experience, Breaking Brand serves as a unique entry point. Beyond the thrill of competition, it is a dynamic platform fostering teamwork and innovative problem-solving. With the hands-on guidance from seniors, the participants not only gain valuable insights into case-solving but also find motivation to venture into more business competitions, shaping the next generation of business leaders.
This event also serves as a springboard for juniors, propelling them to actively participate in other competitions. Looking ahead, IBA-JU Business Club envisions taking Breaking Brand to the national stage, providing a larger platform for budding talents to showcase their skills on a broader scale.
